Founded in 1999 with the launch of Americas Best Value Inn, Vantage Hospitality's innovative Freestyle® model has become a hallmark of the hospitality industry, allowing hotel owners the best of both worlds - the resources of a hotel franchise and the freedom of a membership, ensuring that Vantage's brand members are truly "In Business for Themselves, Not by Themselves."
Vantage brand members benefit from low fees and straightforward contracts, sensible brand standards, flexible services & amenities, and "A Voice and A Vote®" in their brand's direction. That member-directed mentality combined with innovative technology, worldwide sales and marketing programs, and strong brand support has led to the exceptional success that Vantage and its brand members have enjoyed.
Today, Vantage is an industry leader and trend setter that has grown to include a broad spectrum of hospitality-related ventures. With the same leaders in place from inception, as a privately held company, Vantage answers to its brand members, not to Wall Street.
Vantage's acquisition in January 2015 of the America's Best Inns & Suites, Country Hearth Inns & Suites, and Jameson Inn brands, its management and planned acquisition of the 3 Palms Hotels & Resorts brand, and its re-launch of the Signature Inn brand, coupled with the ongoing advancements being made to Americas Best Value Inn, Canadas Best Value Inn, and Lexington by Vantage, as well as their international counterparts, reflect the company's commitment to ensuring a full spectrum of branding options and services to meet the evolving demands of the hotel industry and the traveling public.